These latest surveys found that in Waterford, 57% of people travel into the city’s retail core arrived by bus, rail, walking or cycling.
This page includes the following Shopper Survey reports –
NTA Waterford City Centre Shopper Survey 2025
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- Report by Ipsos B & A, in October 2025
The report covers
- Research Objectives and Approach
- Reasons for Visiting Waterford City Centre
- Mode of Transport used
- Length of Visit in Waterford City Centre
- Anticipated Spend in Waterford City Centre
- Summary of Results
This newly published report for Waterford means that across all 5 City Shopper Surveys, the findings show that most people access the retail core in our city centres using sustainable transport modes.
When asked about their main mode of transport when accessing the city’s retail core,
- 31% of people in Waterford reported travelling by bus,
- 1% by rail,
- 25% using active travel (walking and cycling),
- while 40% travelled by car.
